26 September 2012
Print newspapers still most popular choice, says study
TORONTO—The Newspaper Audience Databank (NADbank) has released its midyear study, showing eight in 10 adults in urban areas read newspapers every week — and print versions are still dominating.

“The results of this study confirm that daily newspapers continue to be a vital source of news, information and entertainment for consumers,” noted Anne Crassweller, president of NADbank. “Readers migrate between print and web editions of newspapers on a daily basis, however printed editions continue to be the most popular way to read a newspaper.”

Some other details released:
  • In Toronto 75% of adults 18+ read either a printed or online edition of a daily newspaper each week, 49% every day.
  • Halifax has the highest weekday print readership (56%); the highest total daily reach (64%) and the highest total weekly reach (86%).
  • Calgary has the highest weekly reach of print readers (78%).
  • Online readership is highest in Halifax (44%), followed by London and Ottawa-Gatineau (37%), Montréal and Calgary (34%), and Edmonton (32%).
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