20 September 2012
Print magazine issue sells more than 108,000 copies on newsstand
MONTREAL—Here's a little more proof that print is still working.

TC Media (a division of Transcontinental) said its August 2012 issue of ELLE Québec magazine sold a brand record of 108,122 copies on the newsstand.

The publisher cites an exclusive story on the Véronique Cloutier (a popular French TV/radio personality) and Louis Morissette (actor, writer, comedian) wedding as the driver behind the sales.

"Given the couple’s celebrity status and great popularity among Quebecers, the ELLE Québec team decided to go big, printing 95,400 copies for newsstands alone—double the usual number," noted TC Media. "Since that wasn’t enough to meet such high demand, more copies were printed. This resounding success shows how well magazines capture the beauty and simplicity of major events."

The editorial strategy for the exclusive story was to cover it in print, social media, video, e-mail and web — before, during and after the magazine was released, shared TC Media.
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