5 September 2012
Print World seminar series to feature leading industry thinkers
TORONTO—Print World Trade Show and Conference is announcing a management seminar lineup that features some of the industry’s key thinkers and professional experts.

Here’s the lineup:

Warren Werbitt
Bill Farquharson

Don't Sell Printing and other secrets for increasing sales

Bill Farquharson, president of Aspire For, Inc., covers the new skills and old basics all sales reps need to grow your sales volume, including online and social media tools. It’s a new world out there. Order takers are out. Value is in. Bill delivers concrete strategies.

Time Management strategies that grow sales
Bill Farquharson takes the lead again to outline how proven time management strategies and efficiencies will lead to more sales in any print shop. Time is the scarcest of commodities these days. Every second counts and Bill lays out his secrets to get the most out of every working day.

Warren Werbitt
Kevin Lanuke

How to do Web to Print Right
Web-to-Print can be a path to profits or a path to headaches and loss. Our two presenters were both early adopters of web-to-print initiatives. Kevin Lanuke, president of Blitz Print in Calgary, is a pioneer in the area of online publishing; Chris Peacock, vice president at Kempenfelt Group in Barrie, Ont., has an equally impressive and successful online presence. This seminar is a deep look at how to do web to print right by two leaders who can deliver advice straight from the trenches.

Warren Werbitt
Jay Mandarino

Increasing Profits with Value-added Services
More and more of the revenue base at many successful print shops comes from services that go beyond simply putting ink on paper. Jay Mandarino, president of CJ Graphics in Toronto, runs one of the most successful printing companies in the country fueled in part by his success at expanding his service offerings. Mandarino will share his experiences and his challenges and offer up a host of actionable ideas.

Warren Werbitt
Robert Burns

How to Leverage Social Media Strategies for Business
Social media is often counter-intuitive to printers. But Robert Burns, president and founder of Tourmalet Advisory Services in Toronto, will show attendees how these powerful tools can be leveraged to generate leads, develop prospects, retain clients and generate revenue. Burns is a busy social media consultant who shows enterprises how to thrive with these new solutions.
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