7 August 2012
Canada Post's president of physical mail a keynote at Print World
TORONTO—Jacques Côté, the Group President of Canada Post's sprawling physical mail division, will deliver one of the keynote presentations at Postal World this year. Postal World is a special market focus of Print World, Nov. 17-19 at the Direct Energy Centre in downtown Toronto.
 
Jacques Côté
Jacques Côté
With a significant proportion of all printed material in Canada being processed in some way by Canada Post, the crown corporation has a huge impact on the print, direct mail, transaction and publishing industries.

 All Print World attendees will have full admittance to Mr. Côté's keynote, scheduled for Monday, Nov. 19, from 9 to 10 a.m., just prior to show opening. Watch for news of other keynotes to take place on other show days.
 
Other Print World features for the direct mail and postal industries include the National Association of Major Mail Users' (NAMMU) annual Postal Forum; a Canada Post booth for the first time at the show; and exhibits from related suppliers including InsourceSydney StonePDS Pressdown, several paper mills and more to be announced.

"Print World is a great venue for NAMMU and the mail industry and our Postal Forum will not disappoint," said Kathleen Rowe, the association's president. The NAMMU mail clinic will be open throughout the event, while the NAMMU Mail Theatre will host panel discussions and specialized seminars geared to a multimedia environment.

While the post office faces challenges, it has not stood still. Canada Post has invested $2 billion in its new Postal Transformation program, which introduces delivery efficiencies and new sorting machines.

Meanwhile, new Mail Guide specifications to come into effect in 2013—and to be highlighted at Print World—will give direct mailers greater freedom with envelope design, among other improvements.
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