1 September 2011
Transcontinental, Rogers team up to promote print magazines
TORONTO/MONTREAL—Rogers Publishing and Transcontinental Media have teamed up on a double-page advertisement promoting print magazines. 
 
The ad features cover images of several magazines from the two publishing companies, weaving the publication titles into a statement about how print magazines remain viable in an increasingly electronic world. For example, the first lines in the spread read, "Believe or not, [Canadian Living] isn't just about social media. Want to know [More] about how to turn a bigger [Profit]?"

 
Ad spread from recent Rogers' Marketing magazine
Ad spread from Rogers' Marketing magazine
 

Rogers spokesman Suneel Khanna said the ad runs only in Rogers and Transcontinental-owned titles. The idea for the spread was inspired by a 'Power of Print' collaborative campaign in the U.S., he added. 
 
The U.S. website notes, "We hope to dispel many commonly held myths about the state of our industry, and to share the exciting story of magazine advertising's outstanding value, unmatched recall and vast cultural impact."
 
There is also a video on the U.S. Power of Print website with five publishing leaders advocating for print magazines. 
 
Young and Rubicam Canada handled the creative aspects of the Rogers/Transcontinental ad spread, said Khanna.
— Jeff Hayward
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