5 January 2011
The Printing House launches campaign to build brand awareness
TORONTO—The Printing House has launched a marketing campaign to reach new customers and creatively introduce existing ones to new printing solutions.
Starring in the campaign’s videos and social media campaign is The Printz, an old-world Nordic communications specialist who saves his colleague Keith from his day-to-day woes. A print campaign will follow the webisodes, says The Printing House vice president Marc Petitpas who hopes the project will help customers see the company in a fresh light. “Build Awareness to our Brand and to let customers and our employees and future employees know that TPH is the creative and responsive people you should choose to work with,” he says. “Print is alive and well, and evolving. Sometimes it take a Retro approach to look forward.”

The Printing House's campaign can be followed on Twitter @the_printz, its second webisode can be found below:

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