TORONTO—Released late last month, the Canadian Media Directors' Council released its 2009/2010 edition of Media Digest, produced by Marketing Magazine. In the report, a chart measuring net advertising volume by medium showed big gains in internet advertising in 2008 over 2007. Smaller gains were posted in out-of-home, catalogue/direct mail, yellow pages and miscellaneous. Losses, though not large, were in the newspaper and general magazine categories.

Net Advertising Volume by Medium (Canada — millions of dollars)

Daily newspaper	2007	2008
Total	2,572	2,503
Change	-2.4%	-2.7%

Internet	2007	2008
Total	1,241	1,602
Change	+37.9%	+29.1%

General Magazines	2007	2008
Total	718	692
Change	+5.3%	-3.7%

Out-Of-Home	2007	2008
Total	422	463
Change	+14.0%	+9.7%

Catalogue/Direct Mail	2007	2008
Total	1,639	1,662
Change	+1.9%	+1.4%

Yellow Pages	2007	2008
Total	1,281	1,299
Change	+1.9%	+1.4%

Miscellaneous	2007	2008
Total	1,441	1,461
Change	+1.9%	+1.4%