2 April 2009
Magazine readership in Canada solid
TORONTO—Magazine readership is steady in Canada, according to a recent report by the Print Measurement Bureau (PMB).

Overall, total national readership was down about 3%, but some publications, such as Canadian Geographic, saw it’s total readership rise 8.6% over last year. 

At 6.5 million, Reader's Digest continues to hold the largest overall readership in the country, followed by Canadian Living with a readership of 3.9 million. However many magazines, like Canadian House and Home and Maclean’s experienced drops in readership compared to 2008.

PMB is a Toronto-based non-profit organization that represents Canadian publishers, advertisers and agencies.

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